Steve Nubie
ASIN: B002T44I1M
Publisher: The Steve Nubie Company
Pages: 64
Creativity and innovation are hallmarks and the heritage of the American experience. But lately, many organizations have lost their way. New ideas seem to represent more of a risk than an investment. As a result, creativity is often mismanaged or is perceived as a threat to guaranteed ROI, results, and the soft comfort of status-quo. It’s an unfortunate turn of events that is addressed and corrected in Navigating the Creative Process: 6 Steps to Creative Success.The book outlines the need for an in-depth understanding of the factors affecting contemporary creative development on a commercial level.The importance of a clear and effective briefing process to clearly define problems and opportunitiesThe need for a new approach to creative-team formation, and an ideation approach that is designed to create new and innovative ideas rather than preserve status-quo. The value of a ...