Surendra Sahu
ASIN: B00AXG5WUO
Publisher: unknown
Pages: 26
The book deals with the definition of entrepreneurship, the process of entrepreneurship, creativity, innovation, , factors affecting success and failure;identification of entrepreneurial opportunity, assessing and satisfying real market needs, product development plan, preparation of business model canvas, business plan, marketing, sales forecasting , qualities required of an entrepreneur and the factors for deciding on growth. It is must for all those want to start their own ventures .IT ALSO DESCRIBES THE HISTORY OF MORE THAN A HUNDRED WORLD BUSINESSES WHICH HAVE WITNESSES UPS AND DOWNS DURING THEIR EXISTENCE.