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The Customer is Always Right (Even when you think they are wrong) (New Business Enterprise Series - Product Development Strategy Book 1)
Tim Sandford
ASIN: B00EIWNB3E
Publisher: The Marketing Engine
Pages: 224

I have been helping new business enterprises get started off on the right footing for more than 20 years. In that time I have seen companies achieve incredible results, but the best results are always from around 10% of new business enterprises that have invested real time and energy into understanding their markets and customers. These companies virtually always over achieve.For the first time, as part of the new Backwards Business programme, I am making the startup playbook and product development strategy that I have been using to help new business enterprises over achieve on their business plans.Did you know that 90% of new business enterprises start with an inward perspective, going straight to the product development phase, without any deep customer insight. The 10% that over achieve invest significant energy in customer analysis, customer development and customer insight.This ...
Amazon Rating:
5 stars from 1 rating