ASIN: B00HMTDQDK
Publisher: Aviva Publishing, N.Y.
Pages: 279
Winner of AXIOM Business Books Award and Pinnacle Book Achievement AwardHave you ever wondered what makes a company innovative? How Apple creates such beautiful products? How Pixar produces successful movies one after another? How Google comes up with idea after idea? How Toyota became the icon of quality?The answer is surprisingly simple—employee ideas. These companies ask employees for ideas that will improve their products at every step of the way. They don’t build products on an idea, but rather on a collection of thousands of ideas.By studying some of the most innovative companies like 3M, Amazon, Apple, Google, P&G, and Zappos, Jag Randhawa has developed a six-step bottom-up innovation program to enlist all employees in an idea hunt to develop innovative products. The Bright Idea Box introduces a six-step MASTER innovation program for employees to submit, develop, and implement ...
