Leaders are fighting an uphill battle if they don't understand culture and how it specifically evolves as a basis for improving results. 86% of executives agree culture is "critical to business success" but 96% of employees feel "culture change is needed in their organization in some form."Build the Culture Advantage is the 'go to' resource to help drive a performance-based culture. The authors provide a framework to optimize the power of culture. All leaders should use this book to take their team and organization to the next level!"Marshall Goldsmith, million-selling author of the New York Times bestsellers MOJO and What Got You Here Won't Get You ThereDiscover how great leaders effectively manage culture with clarity, speed, and a direct and sustainable impact on results!Culture has been a powerful but elusive force in most organizations. This practical guide outlines a clear ...