ASIN: B00M1U9HCO
Publisher: Anand Srinivasan
Pages: 30
Social media marketing is no longer something that marketers fiddle with at the end of the day. The authority that your business commands on Facebook can make or break new product launches and can drastically help grow your business in a short span of time. It's not that businesses have not realized the importance of marketing on Facebook. However, given the level of competition that businesses face in their individual industries, a lot of them opt for short sighted approaches like purchasing 'likes' and 'fans'. This does not work. On the contrary, with the latest Facebook algorithm changes, it is likely that these moves could backfire. In this book, author Anand Srinivasan talks to a number of marketers - some with more than 20 years of industry experience to understand their strategies and experiences in growing a Facebook marketing strategy - to both increase your followers as well ...
