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Beginner's Guide to Writing Powerful Press Releases: Secrets the Pros Use to Command Media Attention
Mickie Kennedy
ASIN: B00OI0L1Q0
Publisher: ESTARTUP PUBLISHING
Pages: 174

Newspapers, magazines, television, radio, and blogs routinely highlight products and services. Press releases are the most direct path to reach these influential media sources. Understanding the needs of journalists and influencers is integral to the success of your press release. eReleases Founder and President Mickie Kennedy offers the definitive guide on writing press releases. Beginner's Guide to Writing Powerful Press Releases covers the history of the press release, how it has evolved, as well as tips and techniques designed to make your next press release stand out. In addition to learning how to write a press release, you will learn how to leverage social media, including Facebook, Twitter, and Pinterest, when distributing your next press release. Expectations, distribution, and further public relations possibilities are also widely covered. This updated 4th edition also ...
Amazon Rating:
4.5 stars from 44 ratings