Robert W. Bly
ASIN: B00SEEN9MA
Publisher: Amazon Digital Services LLC
Pages: 277
Frank, opinionated, and – with 65,000 subscribers to his e-newsletter, The Direct Response Letter – Bob Bly dispenses advice, wisdom, and strategies for having a successful business and a happy life on a weekly basis. In this book are 75 of his most popular columns, including:•The awful truth about goal setting. •Why you should never, ever work on spec. •Today’s 7 hottest trends in B2B marketing. •5 steps to becoming indispensable. •A proven technique for producing profitable ideas. •5 little-known tips for keeping your copywriting clients happy. •5 ways to get your book published. •9 rules for writing money-making video sales letters. •Freelancing: the good, the bad, and the ugly.•10 tips for reducing stress. Page 126.•Are customer surveys a waste of time? •And more ...