Master The Essentials of Conversion Optimization: Experts' Approach to Optimization by Peep Laja for Kindle on BookLending.com

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Master The Essentials of Conversion Optimization: Experts' Approach to Optimization

Peep Laja

ASIN: B00SGDKE3Q

Publisher: Amazon.com Services LLC

Pages: 58

Conversion optimization is a process. Amateurs follow best practices and don’t know where to begin. Experts follow frameworks and processes. This expert guide will teach you the process of optimization.Topic covered in this book:1. Mindset of an optimizer: the starting point2. Conversion research: the foundation of it all3. Google Analytics for CRO4. Mouse tracking and heat maps5. Learning from customers6. Learning from website visitors7. User testing8. From data to test hypotheses9. How to get testing right10. Learning from test results

Amazon Rating:

5 stars from 22 ratings

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