ASIN: B00U1RJCKQ
Publisher: Lanze Thompson
Pages: N/A
Price has historically been associated with cost, profit, and quality. Consumer value is often inferred from quality, but quality can exist independent of consumer value. Quality, in and of itself, is not a substitute, or a predictor of value.The key determinant of consumer value is a function of benefits (perceived and real) over total cost (price, time, travel, risk, etc.), analyzed in the context of competitive choices. My Consumer Value Model (V=B/C) provides for the measurement of total value for a selected group of a product or service offering and will indicate which brand delivers the greatest value to potential customers, thus increasing the probability of converting them into paying customers.
