Massimo Moruzzi
ASIN: B00V2F9J5O
Publisher: Massimo Moruzzi
Pages: 92
Praise for: What Happened To Advertising? What Would Gossage Do?Massimo Moruzzi, who has lived through the trenches of the dot com implosion and now the ever accelerating growth of social media, is extremely well qualified to stick a giant pin in the ever expanding social media hot-air balloon. And by heck, he certainly does that.– George Parker, Mad Man, Author of: The Ubiquitous PersuadersMassimo did not disappoint taking apart the bullshit in advertising today. Buy this book and take the time to read all the references to his research. You will not be disappointed.– Tony Mariani, Account Executive, Corus Entertainment, CanadaA fantastic semi-rant. Very relevant, especially for suits in the industry who need a little push to start thinking about what advertising is, and how (little) it has actually changed. Also, great source list in every chapter. The sources make it a book that ...