Scott A. Dennison
ASIN: B00WF9K8W4
Publisher: LifePath Books
Pages: 209
According to author and marketing expert Scott Dennison, business leaders from coast-to-coast told him the most important result they wanted from their advertising and marketing was to make the phone ring more often – to get calls from prospects interested in the products and services they’re selling.This book was the result. It will provide you with a simple, step-by-step process to follow, so you can build the pieces you’ll need to create an effective online lead generation campaign in your business and make that phone ring:• Clarity about exactly who your ideal client is• Your business USP (Unique Selling Proposition)• A process for effective keyword generation/targeting• Professional landing pages for PPC lead generation• A well-designed Website, built for lead conversion/generation• Great content, properly optimized for search (one part of SEO)• Professional back-link campaigns ...