Marketers Are From Mars, Consumers Are From New Jersey by Bob Hoffman for Kindle on BookLending.com

Greetings, readers! Now that Amazon has disabled its popular ebook lending feature, we're more committed than ever to helping you find the best ways to borrow FREE or save big on the Kindle books that you want to read. Kindle Unlimited and Amazon Prime Reading offer members free reading access to over 1 million titles, including Kindle books, magazines, and audiobooks. Beginning soon, each day in this space we will feature "Today's FREEbies and Top Deals for Our Favorite Readers" to share top 5-star titles that are available for KU and Prime members to read FREE, plus a link to a 30-day FREE trial for Kindle Unlimited!

Browse by Genre

Marketers Are From Mars, Consumers Are From New Jersey

Bob Hoffman

ASIN: B00XJPSK6Y

Publisher: Amazon.com Services LLC

Pages: 192

In marketing today, delusional thinking isn't just acceptable -- it's mandatory. In "Marketers Are From Mars, Consumers Are From New Jersey", Bob Hoffman, author of "101 Contrarian Ideas About Advertising" and "The Ad Contrarian" explains how marketers and advertisers have lost touch with consumers and are living in a fantasy land of their own invention -- fed by a cultural echo chamber of books, articles and conferences in which people like them talk to people like them.

Amazon Rating:

4.5 stars from 117 ratings

BookLending is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As an Amazon Associates participant, we earn small amounts from qualifying purchases on the Amazon sites, which in turn allows us to provide our editorial content FREE to readers.

Apart from its participation in the Associates Program, BookLending is not affiliated with Amazon or Kindle in any other way. Amazon, Kindle and the Amazon and Kindle logos are trademarks of Amazon.com, Inc. or its affiliates. Certain content that appears on this website is provided by Amazon Services LLC. This content is provided "as is" and is subject to change or removal at any time. BookLending is published independently by Stephen Windwalker and Windwalker Media and is not endorsed by Amazon.com, Inc.

Some third-party vendors such as Google use cookies to serve ads based on a user's prior visits to this and other websites. Such advertising cookies may enable such third-party vendors to serve ads to our readers. Users may opt out of personalized advertising by visiting https://optout.aboutads.info.