ASIN: B00XQTR3PC
Publisher: GrowthCosmic Publishing
Pages: 34
A new generation of strong brands like Etsy, Snapchat, Airbnb, and TOMS take off with little or no conventional marketing. How did these brands make spectacular growth happen? Did they simply rely on growth hacking—a suite of techniques using digital tools that are testable, trackable, and scalable to generate explosive growth? Or did they innovate a meaningful brand platform that enables individuals to co-create the brand meaning and involve themselves more deeply? Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a brand, product, or service, this book demystifies the processes of brands' growing from zero to hero. It describes the most complex sort of marketing possible, as well as the least understood. It is a blind spot of growth hackers.Brand Hacking offers a practical how-to guide to marketing that finally ...
