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Disruption: How Successful People Use Social Media for Business
Randy Milanovic, Gina Fiedel, Vincent Messina, David Kutcher, Jodi Kaplan, Christine DeGraff
ASIN: B00YZ4V4WK
Publisher: Amazon.com Services LLC
Pages: 44

Social Engagement Isn’t What You Think It Is. As the world has embraced social media in its many forms, we have seen a massive explosion in both the amount of social content you can find online and the volume of advice coming from various pundits insisting that social engagement is the new panacea for successful online marketing.The Internet is practically cluttered with guides and infographics that tell you how to write a better blog post or schedule your tweets. Each of them promises to help you find the best return on investment for your time and resources.The problem here is that all of these social media advocates have one thing in common: a vested interest in seeing us buy into the idea that social activity will drive sales for our businesses.Now, that’s not to say that social engagement can’t bring sales. It can. And there’s nothing wrong with selling on social media per se. But ...
Amazon Rating:
5 stars from 13 ratings