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Cultivating the Community Heartbeat One Team at a Time: Implementing universal systems on youth sports, concussion research, and jobs for health care professionals
Brian Keene, Scott Alex Roman
ASIN: B0114AAZT0
Publisher: Amazon Digital Services LLC
Pages: 184

This is a reference book on how we better serve recreational sports participants, youth and adults alike, at tournaments and events across the United States. Taking the foundations from the Olympics and professional sports management, our goal is to integrate sponsorship sales and implementation, game day operations, public relations, and proper sports medicine services on-site for the benefit and safety of the everyday athlete. As Nike co-founder Bill Bowerman once said, "If you have a body, you are an athlete." After seeing the lack of sponsorship at recreational tournaments and how most brands missed the mark in connecting to the athlete, we developed a number of valuable partnerships (with a few more to attain) that immediately favored the bottom line: Cultivating the Community Heartbeat One Team at a Time.
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