ASIN: B0143KOP1C
Publisher: unknown
Pages: 28
Example from the book:
Should you Pay Per Click?
Generally refered to as PPC among the savy internet marketers. If you have been marketing online for any length of time you have possibly seen PPC eat up your advertising dollars with little or no results.
You research and choose the hottest keywords, then burn through your daily budget in an hour with no sales. The myth that mega traffic produces mega profits is just that. A myth.
Traffic is great. Traffic improves your search engine ranking. It increases word of mouth advertising. Traffic gets you more traffic, but when you are paying a pretty penny for each and every click you want sales.
You might remember the class action law suit towards Google. A group of businesses sued Google claiming the company did not do enough to prevent click fraud so they lost money in their PPC campaigns.
In my less than humble opinion, click ...
