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Steven Brennan, Vivian Carver
ASIN: B0147MG6PO
Publisher: unknown
Pages: 26

Whether you’re an introvert or an extrovert, feel like you have the gift of gab or just don’t know how to make small talk, networking know-how is really essential for your business success. There's a notion in business that I believe most of us subscribe to that says “all things being equivalent, people will do business with and refer business to those they know, like and trust.” And the key to this is obviously being able to develop relationships. Think of networking as the cultivation of mutually beneficial, win-win relationships. In order to be win-win, there must be GIVE and take (notice the emphasis on give). Networking shouldn’t be viewed as “events” where you go to sell your business. When efficient networking is taking place, the parties involved actively share ideas, info, resources, etc. Ok, so you know that you should be networking because it is one of the most ...
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