ASIN: B016CUPB5K
Publisher: Perceptive Press
Pages: 165
"The most important book for your boss to read this year. Buy it, share it, make it real.” —SETH GODIN "Empathy, relevance, and affinity—three great concepts to help you make a dent in the universe. Jiwa explains a whole new way to innovate and change the world.” —GUY KAWASAKI "As marketers our future value and success relies on using our customers as our compass. Through inspiring case studies, learn about the Innovation Trifecta and how affinity that is earned, rather than attention that is bought can power your business growth. Bernadette digs deep to explain why brands that give a damn make a difference and win in terms of profits, people and the planet." —LEE TONITTO—CEO, AUSTRALIAN MARKETING INSTITUTE “This book and the Story Strategy Blueprint are invaluable for anyone who wants to disrupt their industry and to know and genuinely matter to their customers. Bernadette's unique ...
