Morgan Wick
ASIN: B019REFV76
Publisher: Azzurri Publishing
Pages: 182
ESPN collects hundreds of millions of dollars in rights fees from cable subscribers, before selling a single advertisement.In The Game to Show the Games, Morgan Wick exposes how this lucrative revenue stream and the competition between media conglomerates has become a billion-dollar boon for sports leagues across the nation and the world, and how this has shaken up the rest of the television industry. Wick’s Chapter titles highlight the story:Chapter 1: Rags to RichesChapter 2: Follow the LeaderChapter 3: Printing MoneyChapter 4: Big Man on CampusChapter 5: King of SportsChapter 6: All Sports are LocalChapter 7: Fighting For ScrapsChapter 8: Breaking FreeWhether you’re an avid sports fan, an active sports hater, or just someone wondering why your cable bill is so high, The Game to Show the Games is a must-read.