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Discovery of Ideas: Ideas, Intellectual Property and Business Value (Intellectual Property Basics for Businesses Book 6)
Dr. Kalyan C. Kankanala
ASIN: B01B2LJ02Y
Publisher: unknown
Pages: 45

Discovering ideas, inventions and creations is the first step in building intellectual property assets and gaining business value from them. Finding ideas helps a company:Kickstart protection of its intellectual assets;Increase number of IP filings and meet, or exceed yearly targets;Convert ideas into intellectual assets and increase financial valuation;Build business and competitive advantage in the marketplace through exclusivity offered by intellectual property;Use ideas to build, retain and grow revenues from products and services;Open opportunities for licensing and sale of intellectual property;Use intellectual property for business development and marketing;Establish credibility and visibility among investors ; andSubstantially increase the financial value of the company.
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