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The Non-Designer's Guide to Design Thinking: What a Marketer Learned in Design School
Saso Kunitake
ASIN: B01MUKYL7L
Publisher: biotope publishing
Pages: 231

Introduction：“Design thinking seems to be an important way of thinking in 21st century business, but I am not sure where to begin.”Do you agree or not? If yes, this book is a good introduction to map the overall picture of learning design thinking.This book illustrates the key components of mastering design thinking based on author’s experience at the Institute of Design, Illinois Institute of Technology, one of the most famous Design schools in the world. The author highlights the difference between the business world and design world based on his own experience. His big transition from logical world as a ex- P&G marketers to design world and this helps non- designer how to learn design thinking with comparison to business protocol.The author categorized the key components of design thinking into 4 parts:1. Thinking: Hybrid Thinking2. Mindset: Creator Spirit3. Process: Human Centered ...
Amazon Rating:
4 stars from 39 ratings