ASIN: B074N1VM53
Publisher: Learning Simplified
Pages: 188
“Brand Awareness” Is Dead... A New Shift Is Redefining Which Marketers Will Win In The Never-Ending Battle For Public Attention. "The marketing world has changed dramatically over the past 20 years, but unfortunately many business leaders still invest as though it were 1960 when consumers trusted brands and were a captive audience. Today, whether it's B2B or B2C, consumers are in control, and it's harder than ever to capture them fora moment, let alone turn them into loyal customers. In A NEW Marketer, Maneesh Sah illuminates the path companies need to follow and the tactics they need to employ to provide their customers with insights and incite loyalty. This will never be as easy as it once was, but those marketers and companies that take Sah's counsel will have the advantage."- Josh Steimle, CEO, MWI and author of Chief Marketing Officers at WorkIt’s no secret we live in a world of ...
