Sorin Dumitrascu
ASIN: B08NC1NWJC
Publisher: unknown
Pages: 101
With so much business happening on a global scale, cross-cultural communication is more important than ever before. Communication is always a challenge, and when diverse cultures interact, good communication can be even more challenging. For example, after a major U.S. corporation introduced a new breakfast cereal in Sweden, the company was horrified to discover that the cereal's name translates roughly as "burned peasant" in Swedish. Imagine the embarrassment, not to mention the loss of revenues that probably ensued. And while this example seems amusing after the fact, cross-cultural miscommunications aren't always benign. For instance, a large airline manufacturer developed its newest plane model to be flown by two pilots, with both pilots helping and correcting each other. But what do you suppose happens when the pilots are from a culture in which a subordinate is inhibited by custom ...