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Sway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy
Christina Del Villar
ASIN: B0973HG32T
Publisher: An Inc. Original
Pages: 285

Gain Influence and Deliver ResultsSway turns marketing professionals into powerhouses by showing them how to build a strategic framework that enables greater proficiency and leads to growing levels of influence. This framework is the G.R.I.T. Marketing Method created by Christina Del Villar. By looking at marketing from the go-to-market strategy perspective, G.R.I.T. goes beyond the basics to illustrate how marketing professionals can successfully influence this strategy based on overall corporate goals. You will learn how to align the go-to-market strategy, customer journey, and marketing strategy. From there, you will learn how to build a Map of Influence that identifies all the ways you can make an impact. These strategies and tactics help marketing professionals deploy more effective, impactful programs and develop smarter campaigns that significantly increase profitability for ...
Amazon Rating:
5 stars from 28 ratings