Ravi Jayagopal
ASIN: B0012BQYZ6
Publisher: Amazon.com Services LLC
Pages: 280

"No Business Like E-Business" - a book by Ravi Jayagopal, an E-Business Architect from San Diego, CA (residing in NY at the time of publishing this book) helps you answer the following questions: 1. What to sell (products, services, advertisements or a brand)? 2. How to sell (web design, copy writing, technology, getting paid online)? 3. How to get visitors to your web site (generating traffic: free and paid)? 4. How to get them to buy your stuff (conversion: creating something remarkable, pre-selling, branding, trust building, giveaways)? 5. How to keep them and their friends coming back for more (up-selling, cross-selling, affiliate program, joint ventures, self-sustaining lead generation)? Master these 5 areas, one item at a time, and you are golden. But the real secrets lie in knowing not just what to do, but more importantly, how to do it.
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