Rudy DeFelice
Publisher: Services LLC
Pages: 85

Attention. It’s the most valuable asset in today’s crowded marketplace. Some companies have it it and some don’t.Why? The answer is not what most people think.This book examines some of today’s most talked about companies to determine what they do that is different. Why do they get attention from press and customers when their products are not particularly distinguishable from their competitors?Chances are, your company is missing an easy opportunity to stand out from the crowd. Indeed, most companies place all their focus on things that are hard, ignoring easy, high return ways to distinguish themselves.Some companies get this. They are not just delivering products – they’re delivering Pink Box Experiences – surprising and delighting their customers rather than just selling to them. These are their stories. What they do, why it works and how your company can deliver a ...
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