John Arnott
ASIN: B00S6T3N9C
Publisher: Amazon.com Services LLC
Pages: 198

Are you unable to make sense of digital marketing? Are You Sure?Content First Marketing takes the aspiring digital marketer through each of the key tactics that make up a digital marketing strategy and answers such questions as:•How can I create great content that people will read and share?•Is Google still relevant?•What is the digital marketing life cycle?•What needs to be measured to ensure success?•How exactly does content lead to new sales?Stringing these tactics together includes:•Writing content that readers and search engines love•Leading with a great headline•Building authority with social media•Measuring engagement with email•Creating low barrier products that lead to core product sales•Marketing analyticsFor professional marketers as well as entrepreneurs and small business professionals, Content First Marketing is an indispensable guide. And John ...
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